Advertising -

Associate Creative Director

As Associate Creative Director at Monks, I provided creative guidance across a range of projects supporting the Chevy brand in the NAMER region. Working closely with a small team of Art Directors, Copywriters, and Designers, I helped uphold brand integrity while driving a high level of craft and creativity across all deliverables.

I oversaw concept development and execution, collaborating with the team to produce impactful, solutions-driven work. This included pitching creative ideas for TVCs, social campaigns, digital content, and experiential activations, ensuring each execution felt cohesive and strategically aligned with the Chevy brand. We crafted immersive presentation decks and presented our concepts to internal and client-facing stakeholders, incorporating feedback and maintaining strong client relationships.

We also embraced AI tools to enhance creative iterations, storyboarding, and ideation, while leveraging Adobe Creative Suite and Figma to craft and refine content in a dynamic, collaborative workflow.

FEATURED PROJECT

2027 CHEVY BOLT Launch

As part of the creative leadership team, I helped oversee the development of the 2027 Chevy Bolt EV launch campaign — a reintroduction of this fun, affordable electric vehicle designed to engage a younger generation of drivers. The campaign aimed to highlight the Bolt’s range, accessible price point, and eco-friendly design through a fresh, modern creative lens.

Collaborating with the ACD Copy and a team of designers and copywriters, I helped guide the styling and overall creative direction of the campaign. Together, we developed storyboards for four launch videos focused on Charging, Super Cruise, Design, and Tech. We also scouted key locations throughout Detroit and partnered with production teams to source the Director, Photographer, and on-camera talent for a four-day shoot. The result was a cohesive suite of dynamic assets and promotional videos that revitalized the Bolt’s image and helped position it as an appealing choice for a new generation of EV drivers.